Apple introduces Shop with a Specialist over Video

CUPERTINO, CALIFORNIA Apple today launched Shop with a Specialist over Video, a new live shopping experience on apple.com for customers in the U.S. Shop with a Specialist over Video connects customers looking to purchase iPhone with a retail team member via a safe and secure, one-way video shopping session. With this new service, customers can browse the latest models, explore new features, and learn about Apple Trade In offers, carrier deals, switching to iOS, and various financing options.

“We’re constantly innovating to deliver an even more personalized experience for our customers, meeting them where they are to deliver the best of Apple,” said Karen Rasmussen, Apple’s head of Retail Online. “With Shop with a Specialist over Video, our team members are excited to connect with customers and provide exceptional service as they learn about which iPhone best suits them.”

On This Page

• Enhancing the Shopping Experience for Customers
• Shop the Latest iPhone 14 Lineup with a Specialist over Video

Enhancing the Shopping Experience for Customers

Customers can visit apple.com/shop/buy-iphone, and in just a few clicks, instantly connect with an Apple Specialist for world-class service and expert advice on selecting the best iPhone model. Once connected, customers can compare features, colors, sizes, and find the best deal through the Apple Trade In program or their carrier.

Shop the Latest iPhone 14 Lineup with a Specialist over Video

The beautifully designed and durable iPhone 14 and iPhone 14 Plus, available today in an all-new yellow, feature an impressive dual-camera system, the powerful A15 Bionic chip, and all-day battery life, with iPhone 14 Plus offering the longest battery life of any iPhone ever. Both models also offer groundbreaking safety capabilities such as Crash Detection and Emergency SOS via satellite,1 allowing users to get the help they need even when no cellular or Wi-Fi service is available. iPhone 14 and iPhone 14 Plus are available in midnight, starlight, (PRODUCT)RED, blue, purple, and the new yellow for $799 and $899. Customers in the U.S. can get up to $600 in credit toward iPhone 14 when they trade in iPhone 11 or later2 from apple.com/store using Shop with a Specialist over Video, in the Apple Store app, and at Apple Store locations.

Connecting with a Specialist

Shop with a Specialist over Video is available to customers in the U.S. from 7 a.m. to 7 p.m. PT every day on apple.com/shop/buy-iphone. During the session, an Apple team member will be on camera sharing their screen, but they will not be able to see the customer. If customers find that a session is unavailable or access the page after hours, they can contact a Specialist over the phone or via chat 24 hours a day.

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The Best Place to Buy Apple

Apple makes it simple and easy forcustomers to explore the latest products and accessories, connect with expert team members, or learn new skills with programs like Today at Apple. Whether in person, online, over video, or via personalized recommendations on the Apple Store app, Apple team members can help customers select the device and financing option that is right for them.

Emergency SOS via satellite and Find My via satellite are currently available in Canada, France, Germany, Ireland, the U.K., and the U.S., and will be available in Austria, Belgium, Italy, Luxembourg, the Netherlands, and Portugal later this month. The service is included for free for two years starting at the time of activation of a new iPhone 14 model.

Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device. Not all devices are eligible for credit. Customers must be at least 18 years old to be eligible to trade a device in for credit or for an Apple Gift Card. Trade-in value may be applied toward a qualifying new device purchase or added to an Apple Gift Card. The actual value awarded is based on receipt of a qualifying device matching the description provided when the estimate was made. Sales tax may be assessed on the full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). The offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit the quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

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Apple today launched Apple Music Classical, a brand-new standalone music streaming app designed to deliver the listening experience classical music lovers deserve. With Apple Music Classical, Apple Music subscribers can easily find any recording in the world’s largest classical music catalog with fully optimized search; enjoy the highest audio quality available and experience many classical favorites in a whole new way with immersive Spatial Audio; browse expertly curated playlists, insightful composer biographies, and descriptions of thousands of works; and so much more. Apple Music Classical is available on the App Store beginning today and is included at no extra cost with nearly all Apple Music subscriptions. The combination of Apple Music Classical and Apple Music provides a complete music experience for everyone, from longtime classical fans to first-time listeners, and everyone in between.
“We love music — that’s really what we’re all about — and classical music is foundational to music of all genres,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Apple Music Classical is a dedicated app that is great for classical experts as well as anyone who is new to classical, with the largest classical music selection in the world, the very best search and browse capabilities, the most premium sound experience with Spatial Audio, and thousands of exclusive recordings. We believe this is the very best classical music streaming experience available anywhere, and for us, this is just the beginning.”

The World’s Largest Classical Music Catalog
With over 5 million tracks, Apple Music Classical is home to the world’s largest classical music catalog, covering the whole spectrum from celebrated recordings to forgotten gems. For beginners, the hand-picked Editor’s Choice curation is a great place to start. And for those more familiar with a particular work, the app’s list of popular recordings provides the perfect next step — and an enjoyable chance to compare and contrast. Apple Music Classical also features thousands of exclusive albums, including recordings by world-famous orchestras.
Search Built for Classical Music
Classical works have multiple movements and tracks; famous pieces have hundreds of recordings with different orchestras, conductors, and soloists; and many composers have their own special catalog classifications, from Bach’s BWV to Mozart’s K. With these complexities in mind, Apple Music Classical has redesigned search to instantly deliver exactly what users are looking for using all combinations of keywords, from composer and work, to opus number, conductor, artist, or instrument, and even a work’s nickname. Looking up a work reveals all its recordings, plus an Editor’s Choice performance. And searching for a composer displays all available works.
Search results for Ludwig van Beethoven are shown in Apple Music Classical.
Search results for Ludwig van Beethoven’s Piano Concerto No. 5 in E-Flat Major are shown.